Strategic Media Solutions tailored to your needs
Mentor Marketing offers you extensive industry experience, unmatched skill sets, and a service model like no other in market, to provide clients with an alternative to the traditional agency model.
Our time in the industry has allowed us to master the skills required in successful strategic development and we are proud to offer the following services:
Using data driven insights to provide a completely holistic and agnostic approach to channel planning. Utilising AI to plan cross channel, identifying the right media mix, based on audience consumption and campaign parameters.
Providing heightened targeting capabilities, increased efficiency, real time data and measurement insights, transparency and buying control to enable effective and efficient implementation across multi channels.
A holistic approach across all channels providing a complete end to end solution to meet clients business objectives.
Leveraging our market leading proprietary tools to understand audience and customer segments, client’s competitive landscape and providing valuable insights to give clients a competitive edge.
Implementing ‘best practice’ strategies, overlaid with data to ensure optimum channel planning for all campaigns. Implementation focuses on leveraging client investment, experienced buying methodologies and thorough monitoring and optimisation throughout.
Audits, Audience Profiling, Training and more, often bespoke depending on clients specific needs.
What we’re all about
Mentor Marketing offers a bespoke service, with Media strategies tailored to your specific needs and target audience. You won’t receive a ‘standard template’ to answer all your Media concerns, instead we decide weights, frequency and positioning based on your unique and individual requirements.
We’re about quality, not quantity – its how we get results. It is this unique and thorough approach to our work which sets us apart from the rest.
Get to know us
Our high standards are what set us apart from those around us. We choose who we work with and we are TIED to no-one. Our team aren’t just good at what they do, they’re the best.
We’ve specifically chosen each and every one of them to ensure the service offering is never compromised, after all we expect nothing but the best – so should you.
Benefits of being Independent
Mentor Marketing are proud to not only be a member of the Independent Media Association of Australia (IMAA) but also WA Market Lead for the group. Being WA owned and operated and truly independent is what sets us apart from a number of Network agencies in market. The ability to be completely objective is a rarity in today’s media landscape and this is what allows us to provide optimum solutions to all of our clients. Being independent enables us to be nimble and adapt our service offering for each and every one of our clients, after all each client and their specific needs are unique and so to should be our approach. Clients ultimately invest in the services that they need and value, it allows us to remain efficient and focused, ensuring best possible campaign results and ultimately long standing relationships, our current clients are testament to that.
I’ve been in the industry for over 40 years and over this time I’ve hired, managed and mentored a vast number of media professionals. Amanda would be in my top 1% of operators in the Strategic Planning and Buying space!
Amanda made a substantial contribution to our marketing team. She has a very strong work ethic and was consistently proactive in helping us achieve our business objectives. Her organisation skills are exemplary.... -Her positive relationship with all the various media personnel was a great asset, ensuring innovative, successful negotiations which secured residual benefits for our brand.
Amanda’s skill set is thorough and in depth across all media, including emerging channels. Amanda achieved phenomenal cost savings, through her thorough contract negotiations, often allowing us to set new campaign benchmarks, when evaluating ROI. Her ability to nurture her clients needs against consistently pressing deadlines always surpassed expectations.
Amanda is a star…a big, bright, shining star. She’s incredibly focussed, hard-working and is a strategic, big-picture, communications thinker. In addition to her long list of professional talents and skills she’s one of the nicest people I’ve ever had the pleasure of working alongside.
It has been my professional and personal pleasure to work with Amanda Reid, in various capacities, throughout my career in Media Marketing and Communications. Her capacities includes that of Media Manager on the Network TEN Perth account where Amanda's commitment to our working relationship, media negotiations and contracts were exceptional. Amanda is a true media planning strategist. Her knowledge, experience, passion for the field, combined with her integrity, honesty and commitment to achieving client objectives, make her a standout in our industry.
Mentor Marketing’s insights, research into current trends and prompt feedback have been invaluable for all our campaigns. 2020, as everyone has witnessed, is a year like no other and your ability to be flexible and fluid have been greatly appreciated.
Over the past two years, St John WA worked with the Mentor Marketing team, who continually evidence their level of experience across the media industry, especially in driving and negotiating high levels of value. During the recent pandemic, Mentor ensured all relevant media opportunities were presented; negotiations occurred above and beyond to fit with St John WA's changing needs. We ran critical community communications during this period, as well as bringing forward the launch of St John First Aid Skills, our digital first aid training platform, to help continue deliver first aid training during shut down. The result was phenomenal, with value achieved in excess of 7x that of our media spend!
We believe we can assist your business in taking your brands to the next level, and as we’re so passionate about Media – that excites us!
If we can answer any questions or if you would like to schedule an appointment to discuss business further, please contact us, we’d love to hear from you!