Who we are and what we stand for
Amanda Reid created Mentor Marketing with a clear vision. Over 15 years of industry experience has allowed her to master the skills required in successful strategic development. Having previously worked for large and successful national and international companies, she knows the benefits of keeping it small. Our goal was to establish a boutique Media company which could offer clients a premium service without any of the overheads attributed to larger Media agencies. A company that, quite simply, delivers a faultless service and charges you accordingly. It’s refreshing. It’s what we’re all about.
We believe in delivering a personalised, premium service based on strong partnerships with our clients. We go to great lengths to get to know our clients and understand their unique and specific set of needs and goals. Our work ethic and commitment to our clients transcends throughout the business, which is reassuring, especially when you’re collaborating with other people or ‘outside agencies’. You want RELIABILITY. You need EXPERIENCE. Amanda oversees all aspects of Mentor Marketing, which is another benefit of working with a smaller, bespoke agency – their focus is on you.
How we get the job done
Mentor Marketing work closely with each client throughout the briefing process, to make sure we know your brand, product and business as well as you do. We conduct extensive research into who we are talking to, what our competitors are doing, what the market is doing, and most importantly, where you want to go. This is to ensure we hit the mark every time.
Mentor Marketing choose to affiliate ourselves with one of the largest agencies in the market, which provides us with research and buying tools, software and buying power. We provide you with a tailored, personable service whilst still reaping the few benefits of being aligned with a big agency.
We understand that no two businesses are alike. That’s why we offer two main tiers of client engagement:
- Strategic Consultation – Mentor Marketing can operate on a project basis, where a fixed fee is agreed upfront. Our objective is making sure we meet all deadlines and adhere to all budgets, whilst delivering successful outcomes.
- Media Implementation – Mentor Marketing provide ongoing services and receive remuneration based on a commission offered by the media, which means you don’t pay for our services.
So, how are we different?
Mentor Marketing are experts at adapting to the consistently evolving media landscape. We do this by constantly engaging with media experts and training with them to understand each medium to its full potential. We invest in keeping up with media and market trends and as a direct result, your brand reaps the rewards.
The marketplace has never been more fragmented, competitive and displaced. That’s why we work endlessly to tailor our services to individual needs. We believe in constantly optimising our media strategies and recommendations, we push to negotiate each campaign harder and smarter than the last. What worked last year may not be the best option for tomorrow, especially in the current media landscape. Our strength is Media buying. We don’t buy Media with a blue print. On the contrary, we submit buying models to the media and tell them specifically what we want, based on exactly what your business requires.
Quite simply – anyone can buy Media. Many agencies buy media as ‘part’ of what they do. But very few people do it well. And even less do it flawlessly. Mentor Marketing is one of these very few. It’s that simple.
What we offer
Our time in the industry has allowed us to master the skills required in successful strategic development and we are proud to offer the following services:
- Media Strategy (Development and Implementation)
- Media Contracts (Negotiation and implementation)
- Media Planning and Buying
- Analysis (Campaign and Competitor)
- Digital Strategy
- Promotions, events, sponsorships and more…
Mentor Marketing offers a bespoke service, with Media strategies tailored to your specific needs and target audience. You won’t receive a ‘standard template’ to answer all your Media concerns, instead we decide weights, frequency and positioning based on your unique and individual requirements. We’re about quality not quantity – It’s how we get results. It is this unique and thorough approach to our work, which sets us apart from the rest.
The Mentor Marketing Team
Our high standards are what sets us apart from those arounds us. We choose who we work with and we are TIED to no-one. Our team aren’t just good at what they do they’re the best! We’ve specifically chosen each and every one of them to ensure the service offering is never compromised, after all we expect nothing but the best, so should you.
Our teams experience spans both local and international markets, having bought, negotiated and devised strategies across all mediums and client categories. They have long standing relationships with the best in the industry, their campaigns and results are testament to their exceptional skills and knowledge.